Big idea: Get Native with the Local Sweden
Copy Writing/Media and Interactive Strategy: Alexander Parker
Art Direction: Michele Weiner
Client: Travel Trollhättan
Brief: Promote Trollhättan as a cosy and scenic vacation destination for those after a not-so-cookie-cutter trip.
Target: Men and Women, Age 45-65, Upper middle class, VALS 2 Achievers/Experiencers