Credit Karma :: Brand Evolution

My inaugural project at Credit Karma was to assist the VP of Brand, the head of Creative Strategy, and the CMO with a full visual identity overhaul. I acted as the liaison between our internal brand team and outside agency Siegel + Gale to determine and organize all aspects of the new visual identity.

Once a style guide was prepared, I worked alongside other Art Directors on the Creative Strategy team to maintain and evolve the visual identity and brand guidelines, create branded ads and content for all platforms, and educate internal teams how to best utilize brand assets effectively.