MrSunBlock is a character brand I created to give some culture back to San Francisco. You can often find MrSunBlock (or his SprayBaes) in Dolores Park where they give out sunscreen and sun protection, always for free.

From Scratch – Beyond the desire to contribute and participate in the beautiful weirdness that is San Francisco, I created MrSunBlock to prove that I could build a brand by walking out into a field and yelling it into existence.

Educational Branding – MrSunBlock starts a conversation on protection, community, and consent. These topics are important, and sunscreen is a surprisingly easy way to talk about all three.

Partnerships – Thanks to press and the online content I’ve created, MrSunBlock now has partnerships with multiple dermatologists, sunscreen brands, and melanoma foundations.

> Read more about MrSunBlock on Hoodline
> See the MrSunBlock AMA on Reddit
> Get the backstory featured on SFist