My friend Carter over at LittleBigFund has done an excellent job writing up what exactly it’s like to work with me and my quirky process as I design a website. I designed the logo for LittleBigFund when the site was still a hefty idea stewing around in Carter’s head. I passed his test and he later hired me to be the front-end Designer/Developer of the LittleBigFund site. Since the site is essentially the product in this case, that also meant a lot of thought on my part had to be invested in the voice of the brand, the design aesthetic, how to facilitate a good user experience, and really assessing what the brand actually needed the site to accomplish.
Here’s an excerpt from Carter:
“Yes. That is a cardboard box. What. The. Fuck. The LittleBigFund is my baby, and now it looks like it belongs in the recycling bin? But wait, there was something very…right about this. After my initial shock wore off though I realized how genius this initial representation was. It showed how a user would interact with the site. The user scrolls down, “opens” different tabs – there was even an envelope I could pull out to see more information. As I scrolled down in his proof I saw the color scheme and some initial artwork:”