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Posts Tagged ‘Art Direction’

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LittleBigFund Initial Site Process

Posted on: March 18th, 2013 by Alex No Comments

My friend Carter over at LittleBigFund has done an excellent job writing up what exactly it’s like to work with me and my quirky process as I design a website. I designed the logo for LittleBigFund when the site was still a hefty idea stewing around in Carter’s head. I passed his test and he later hired me to be the front-end Designer/Developer of the LittleBigFund site. Since the site is essentially the product in this case, that also meant a lot of thought on my part had to be invested in the voice of the brand, the design aesthetic, how to facilitate a good user experience, and really assessing what the brand actually needed the site to accomplish.

Read at the LittleBigFund blog.

Here’s an excerpt from Carter:

LBF_cardboardMockup

“Yes. That is a cardboard box. What. The. Fuck. The LittleBigFund is my baby, and now it looks like it belongs in the recycling bin? But wait, there was something very…right about this. After my initial shock wore off though I realized how genius this initial representation was. It showed how a user would interact with the site. The user scrolls down, “opens” different tabs – there was even an envelope I could pull out to see more information. As I scrolled down in his proof I saw the color scheme and some initial artwork:”

LBF_Initial-Artwork

See more artwork and information over at the LittleBigFund blog.

25 Days of Christmas, 25 Days of Awesome Rewards

Posted on: February 18th, 2013 by Alex No Comments

Kiip name, logo, branding, as well as these files are all property of Kiip Inc.

Right off the bat Kiip gave me a great project. I was responsible for the creative for Kiip’s 25 Days of Christmas, 25 Days of Awesome Rewards. Each day of December leading up to Christmas, Kiip used their Facebook page to announce what games featured great rewards on that day. I was responsible for the Facebook cover, the full-screen creative that appears when you’ve received the reward, the emails a user receives for redeeming the reward, and the footer in emails reminding users of the 25 Days of Awesome. Learn more about Kiip.

Facebook Cover

alexanderParker_kiip_25daysXmasAwesome_facebookCover_BUYALEX

Full-screen Rewards

alexanderParker_kiip_25daysXmasAwesome_fullScreens_BUYALEX

Emails for Rewards

alexanderParker_kiip_25daysXmasAwesome_emails_BUYALEX

Email Footer

alexanderParker_kiip_25daysXmasAwesome_emailFooter_BUYALEX

Outback Steakhouse

Posted on: July 26th, 2012 by Alex No Comments

Deutsch Inc, NY

Art Direction/Illustration: Alexander Parker
Copy Writing: Chris Parker
Art Direction Mentor: Anne Grantski
Copy Writing Mentor: Brent Weldon

While interning as a creative at Deutsch I worked on many clients including Outback Steakhouse. My partner and I worked with our mentors on a number of Outback promotions including the web banners for the steakhouse’s new Wood-Fire Grill and in-store mock-ups for “No Worries Wednesday.” Outback purchased two of banner concepts including a rich-media banner. This was the first time Outback made a rich-media buy through Deutsch.

Perdue

Posted on: July 26th, 2012 by Alex No Comments

Deutsch Inc, NY

Art Direction/Illustration: Alexander Parker
Copy Writing: Chris Parker
Art Direction Mentor: Anne Grantski
Copy Writing Mentor: Brent Weldon

While at Deutsch I worked with my partner and our mentors to concept online banner ideas for Perdue chicken including PERDUE® SIMPLY SMART® and PERDUE® SHORT CUTS® Chicken Products.

Sriracha IMC

Posted on: February 24th, 2012 by Alex No Comments

Big idea: Spicy sabotage

Art Direction/Photography/Copy Writing: Alexander Parker
Copy Writing: Michele Weiner

 This campaign made my room smell like Sriracha for at least three days. Using real Sriracha, a delicious chili and garlic sauce, headlines were written in conspicuous areas detailing stories of spicy sabotage.

This IMC utilizes a simple whirlpool strategy in order to not only introduce consumers to the brand, but also to keep them in the “loop” of the campaign for as long as possible. Success would be measured in brand awareness/site popularity, stories collected through the site, and (of course) any noticeable increase in sales.

Print 1

Print 2

Print 3

VUKA IMC

Posted on: February 15th, 2012 by Alex 1 Comment

Big idea: Energy through rejuvenation

** I have been asked by VUKA LLC to clearly state that this work was student work and not actually created for the VUKA brand. Any use of the VUKA name, logo, or product likeness are used purely as “a reproduction by a teacher or student of a small part of a work to illustrate a lesson”, under the limitations of “fair use” from title 17, U.S. Code. Myself and my classmates were not sponsored nor directly affiliated to VUKA LCC. This work was completed as an assignment at SCAD in the course ADVE 334.

Art Direction: Alexander Parker
Copy Writing: Michele Weiner
Photography: Chris New
Talent: Jackie Yu, Dhymond Nicholls, Alison Bushor, Ana Maria Restrepo Zuleta

Not everyone wants to down a tall can of battery acid. VUKA is a different, all-natural energy drink that touts rejuvenation and wellness, rather than raw energy and excitement.

Through this campaign we targeted the working female or stay-at-home mom who rarely has the time to think of herself. We wanted to take care of the caregiver. Using the brand’s South African vibe and adhering the brand to mall walking subculture, the campaign seeks for VUKA to corner the market of low-impact energy beverages.

Poster 1

Poster 2

Poster 3

Poster 4

Micro site

Wellness app

Guerilla

NOOK IMC

Posted on: February 1st, 2012 by Alex 1 Comment

Big idea: The anytime immersion of NOOK.

Barnes & Noble recently introduced their fastest NOOK yet — the NOOK Simple Touch.

This campaign utilizes the impressive experience of reading on a NOOK by showing how effortlessly the device transports you to a fantasy land.  The goal of this campaign is to remind consumers that reading can take you places, and NOOK can take you the fastest.

The digital components of this campaign aim to engage consumers with the explorative nature of the product by inviting travelers, city dwellers, and adventure seekers to hunt for free nook devices hidden throughout major cities.

Print 1

Print 2

Print 3

Museum of the Great Depression

Posted on: January 15th, 2012 by Alex No Comments

Collaboration branding and business strategy for museum

A collaboration project between seven interdisciplinary students over a ten week course outlining the means and requirements for establishing a hypothetical museum summarized in a 100 page book.

Director: Megan B. Coates, Art History
Board of Trustees: Molly McGowan, Art History
Public Relations & Marketing: Alexander Parker, Advertising
Facilities Design: Jonathan Gilreath, Photography
Development: Evin Prouty, Photography
Grants & Grant Writing: Tess Gumbin, Painting
Gift Shop, Restaurant, HR & Collections: Ana Maria Sierra, Art History
Book layout, Design, Branding: Alexander Parker

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